José Bastón is a Mexican businessman, media executive, and entrepreneur. He is also known as the husband of actress and filmmaker Eva Longoria. Before their marriage, José had already built a long career in Spanish-language television, including senior roles at Televisa. In 2018, he founded the film and television company Elefantec Global.
José and Eva married in Mexico in 2016. They have one son together, Santiago Enrique Bastón. José also has children from his previous marriage.
José Bastón’s Profile Summary
| Detail | Information |
|---|---|
| Full name | José Antonio Bastón Patiño |
| Known as | José Bastón, Pepe |
| Date of birth | April 13, 1968 |
| Age | 58 as of 2026 |
| Birthplace | Mexico City, Mexico |
| Nationality | Mexican |
| Profession | Businessman, media executive, entrepreneur |
| Education | Universidad Iberoamericana |
| Known for | Televisa, Elefantec Global, husband of Eva Longoria |
| Wife | Eva Longoria |
| Former wife | Natalia Esperón |
| Marriage to Eva | May 21, 2016 |
| Son with Eva | Santiago Enrique Bastón |
| Company | Elefantec Global |
| Net worth | Not publicly confirmed |
| Current homes | Family divides time between Spain, Mexico and Los Angeles |
José Bastón’s Early Life
José Antonio Bastón Patiño was reportedly born on April 13, 1968, in Mexico City, Mexico.
His parents are reported to be Ricardo Alfredo Bastón Talamantes and Gloria Patiño. He also reportedly has a younger sister named Rosalia Bastón.
One secondary source says José grew up in a middle-class family and started working as a teenager. It says he used some of his earnings to help pay for his education.
Education
José reportedly studied Industrial Relations at Universidad Iberoamericana in Mexico.
After finishing his education, he entered the media industry and began a career that would eventually last more than three decades.
José Bastón’s Career at Televisa
José joined Televisa around 1989, according to published biographies.
He reportedly started as a marketing account executive and later worked in areas including planning, acquisitions, programming, content development, and international operations.
He eventually became one of the company’s senior executives.
José is widely described as a former president of Televisa. More specifically, secondary sources report that he became president of Televisa International in 2008.
His work involved the development and international distribution of Spanish-language entertainment.
He reportedly left his executive position in 2017 after spending decades with the company.
Founding Elefantec Global
José founded Elefantec Global in 2018.
The independent film and television studio focuses on content for Latino audiences.
According to information cited by PEOPLE, José’s career spans more than three decades in the Spanish-language content business.
He has also been connected with television and film production work behind the camera rather than acting.
How Did José Bastón Meet Eva Longoria?
José and Eva Longoria were introduced through a mutual friend in 2013.
According to Eva, both were coming out of relationships at the time, so their first meeting did not lead to a romance.
About six months later, the same friend introduced them again.
This time they connected quickly. They went on a long lunch date the following day that reportedly lasted about four hours.
An older source says José and Eva may have briefly crossed paths at Televisa studios in 2009, but their relationship did not begin until years later.
José Bastón Proposed in Dubai
José and Eva dated for about two years before becoming engaged.
José proposed during a trip to Dubai in December 2015.
The proposal took place in the desert. Eva later announced their engagement on Instagram and showed her ruby and diamond engagement ring.
José Bastón and Eva Longoria’s Wedding
José and Eva married on May 21, 2016, in Valle de Bravo, Mexico.
Their ceremony took place near Lake Avándaro.
Their first dance was reportedly to Volví a Nacer by Colombian singer Carlos Vives.
Guests included Victoria Beckham, David Beckham, Ricky Martin, Mario Lopez, and Melanie Griffith.
Victoria Beckham also reportedly designed Eva’s wedding dress.
Who Is Eva Longoria?
Eva Longoria is an American actress, producer, director, and businesswoman.
She became widely known for playing Gabrielle Solis on the television series Desperate Housewives.
Eva has also worked as a producer and director. Her directing work includes the movie Flamin’ Hot, and she has continued directing other film projects.
José is Eva’s third husband. She was previously married to actor Tyler Christopher and basketball player Tony Parker.
José Bastón’s First Wife
Before Eva, José was married to Mexican actress and model Natalia Esperón.
Secondary sources report that they married in 1995 and divorced in 2005.
They had children together before their marriage ended.
José Bastón’s Children
José has children from both of his marriages.
PEOPLE identifies his three living children from his first marriage as:
- Natalia
- Mariana
- José Antonio
An older source says José and Natalia Esperón also had a son named Sebastián, who died only a few days after his birth.
José therefore reportedly had four children with Natalia, three of whom are living.
Santiago Enrique Bastón
José and Eva welcomed their son, Santiago Enrique Bastón, on June 19, 2018.
Santiago is their only child together.
Eva occasionally shares family photographs featuring José and Santiago. She posted a rare family picture in April 2023 while celebrating José’s birthday.
Eva is also stepmother to José’s three living children from his first marriage.
Where Do José Bastón and Eva Longoria Live?
José and Eva divide their time between Spain, Mexico, and Los Angeles.
Eva said in 2024 that the family had established roots in Spain and Mexico.
In 2026, she explained that living in Spain had helped the family slow down and enjoy a different pace of life.
They also spend time in Los Angeles when Eva’s work requires it.
Their Family Life
José generally maintains a more private lifestyle than his wife.
Eva has said that they make time to have dinner together and talk at the end of the day.
They also try to unplug from their devices during family time and limit their son Santiago’s screen time.
José Bastón’s Public Appearances
José does not seek the same level of public attention as Eva, but he sometimes accompanies her to major events.
He attended the amfAR Cannes Gala in 2019 and the LACMA Art+Film Gala in 2021.
In 2023, José and Eva attended an event celebrating the 15th anniversary of Bambú Producciones in Madrid.
They attended a Necaxa vs. Querétaro Liga MX match in Mexico in March 2025 and were photographed during the Cannes Film Festival in May 2025.
On April 16, 2026, they attended the opening gala for the David Geffen Galleries at the Los Angeles County Museum of Art.
José Bastón’s Net Worth
José Bastón’s personal net worth has not been publicly confirmed.
Older online sources estimate his wealth at between $15 million and $20 million. However, these figures are not supported by publicly available financial records.
His long career at Televisa and his business interests are known, but his exact personal wealth remains private.
José Bastón’s Height
José is reported to be around 5 feet 8 inches (172 cm) tall.
Some secondary sources list his weight at approximately 154 pounds (70 kg). These measurements have not been confirmed by a current official profile.
Is José Bastón on Social Media?
José does not appear to maintain a widely known verified public social media presence.
Eva sometimes shares photos and information about their family on her own social media accounts.
José generally keeps his personal life more private.
What Is José Bastón Doing Today?
José remains known as a businessman and media entrepreneur.
His most notable business venture outside Televisa is Elefantec Global, which he founded in 2018.
As of 2026, he and Eva remain married and divide their family life between Spain, Mexico, and Los Angeles.
José also continues to make selected public appearances with Eva while generally staying outside the Hollywood spotlight.
Facts About José Bastón
- His full name is José Antonio Bastón Patiño.
- He is commonly called Pepe.
- He was reportedly born on April 13, 1968, in Mexico City.
- He studied at Universidad Iberoamericana.
- José spent decades working at Televisa.
- He reportedly became president of Televisa International in 2008.
- He founded Elefantec Global in 2018.
- José met Eva Longoria through a mutual friend in 2013.
- He proposed to Eva in Dubai in 2015.
- They married on May 21, 2016, in Valle de Bravo, Mexico.
- Their son Santiago Enrique Bastón was born on June 19, 2018.
- José also has three living children from his first marriage to Natalia Esperón.
- José and Eva divide their time between Spain, Mexico, and Los Angeles.
- His exact net worth is not publicly confirmed.
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