Who Is Roberta Raffel? All About Marcus Lemonis’ Wife and Her Family

Roberta Raffel, also known as Bobbi Raffel or Bobbi Lemonis, is an American businesswoman and the wife of entrepreneur and television personality Marcus Lemonis. She has worked in the fashion and retail industry for many years and has been involved in business ventures with her husband.

Roberta married Marcus in February 2018. She also has two children from a previous relationship. Apart from her business career, she is known for her family life, television appearances, and social media activity.

Roberta Raffel’s Profile Summary

Roberta Raffel’s Age and Birthday

Roberta Raffel reportedly was born on September 21, 1953. Based on this date, she turned 73 in September 2026.

Her birthday falls under the Virgo zodiac sign.

In September 2023, she shared photographs of her birthday celebrations on Instagram. She spent time with Marcus Lemonis and later attended a Beyoncé concert.

Although September 21 is supported by her birthday posts, her birth year has not been independently confirmed.

Early Life and Education

Roberta Raffel grew up in an American family and is the eldest of three children.

Her father served in World War II and reportedly had connections to Chicago’s lighting industry.

Roberta later developed a career in fashion and retail. She gained experience working with clothing businesses, designer brands, and retail operations.

Her exact birthplace, schools, and educational qualifications have not been publicly confirmed.

Roberta Raffel’s Parents

Roberta’s parents were Kenneth Fenchel and Millicent Fenchel.

Her father was a World War II veteran. According to published biographical reports, he died in 2013.

Her mother died in November 2018.

Roberta has shared several Instagram posts remembering her parents.

In June 2023, she marked what would have been her mother’s 100th birthday. She shared a family photograph and remembered her mother’s care and guidance.

In July 2023, she also celebrated what would have been her father’s 100th birthday.

Does Roberta Raffel Have Siblings?

Roberta has two siblings, according to a biography published by TUKO.co.ke.

Her brother is Stephen Fenchel, and her sister is Mickey Fenchel Sima.

Roberta is reportedly the eldest of the three children.

She has shared family moments on social media, although detailed information about her siblings’ personal lives is limited.

Roberta Raffel’s Business Career

Roberta worked in the fashion industry long before marrying Marcus Lemonis.

She gained experience in retail sales, clothing businesses, designer brands, and fashion operations.

According to TUKO, she also worked as a sales manager and handled logistics connected to runway shows and modeling agencies.

She eventually owned a fashion-related business.

Her work brought her into contact with other business owners and investors, including Marcus Lemonis.

Her Business Before Meeting Marcus Lemonis

In 2016, Roberta attended the COTERIE fashion trade show.

COTERIE is an event where fashion brands, retailers, and buyers meet to explore business opportunities.

Marcus Lemonis was also attending the event.

According to Marcus, Roberta approached him and asked whether he wanted to buy her business.

They continued discussing business after their first meeting.

Their professional connection later developed into a personal relationship.

The exact name of Roberta’s original company has not been clearly established in the available reports.

Roberta Raffel and the MARCUS Retail Business

Roberta and Marcus have been involved in the MARCUS retail business, which offers fashion and lifestyle products.

The business has sold clothing, jewelry, designer merchandise, and home décor.

It has operated through an online store and physical retail locations.

Roberta has also promoted products and business activities through social media.

In April 2018, she attended the opening of the MARCUS Gold Coast boutique in Chicago.

The following month, she appeared alongside Marcus at the MARCUS Meatpacking store opening in New York City.

These appearances showed her involvement in the couple’s retail activities.

Who Is Marcus Lemonis?

Marcus Lemonis is an American entrepreneur, investor, and television personality.

He is best known for hosting the CNBC business reality show The Profit.

The program followed Marcus as he invested in struggling small businesses and helped improve their operations.

He has also held leadership positions at Camping World and other companies connected to recreational vehicles and retail.

Marcus was born on November 16, 1973, in Beirut, Lebanon. He was adopted and raised in the United States.

His television career and business investments have made him a recognized figure in American business entertainment.

He married Roberta Raffel in 2018.

How Did Roberta Raffel Meet Marcus Lemonis?

Roberta and Marcus first met at the COTERIE trade show in 2016.

Both were attending the event for business purposes.

Roberta reportedly approached Marcus about buying her fashion business.

After their first meeting, they continued talking about business opportunities.

Their relationship eventually became romantic.

In December 2017, Marcus proposed to Roberta through a Secret Santa gift.

She accepted his proposal, and they began planning their wedding.

Roberta Raffel and Marcus Lemonis’ Wedding

Roberta Raffel and Marcus Lemonis married in February 2018 at Hotel Bel-Air in California.

They originally planned to marry in January 2018 at San Ysidro Ranch in Montecito.

However, wildfires and mudslides in the Santa Barbara area disrupted their plans.

The couple postponed the ceremony and selected a different venue.

Their wedding celebrations lasted two days.

The first event took place on Friday evening at the Air Museum in Santa Monica.

The main ceremony followed on Saturday at Hotel Bel-Air.

The wedding used ivory, gold, and silver decorations.

A priest and a cantor participated in the ceremony to recognize the couple’s different religious traditions.

Marcus wore a customized Gucci suit, while Roberta wore a wedding gown. Both changed outfits during the celebrations.

Their first dance was to Looking for You, a song associated with the television series Empire.

Family members and close friends attended the wedding.

Roberta Raffel’s Previous Relationship

Before marrying Marcus Lemonis, Roberta was reportedly in a relationship with Lee Raffel.

A TUKO biography identifies Lee Raffel as the reported father of her two children.

However, reliable public information does not clearly establish whether they were legally married or when their relationship ended.

Roberta has not publicly shared many details about this earlier relationship.

Does Roberta Raffel Have Children?

Roberta Raffel has two adult children from a previous relationship, according to published biographical reports.

She has one son and one daughter.

Her daughter has reportedly worked in the fashion industry, following a career path similar to her mother’s.

Both children are reported to have families of their own.

Roberta has occasionally shared photographs of her children and grandchildren on Instagram.

Her daughter also attended her wedding to Marcus Lemonis in 2018.

Roberta and Marcus have no publicly confirmed children together.

The names and personal details of Roberta’s children are not reliably established in the supplied sources.

Roberta Raffel’s Grandchildren

Roberta is also a grandmother.

She has shared family photographs featuring her grandchildren on social media.

However, the exact number of grandchildren and their personal details have not been reliably confirmed.

Roberta Raffel’s Television Career

Roberta has also been involved in television production and entertainment programs.

The Renovator (2022)

In 2022, Roberta worked as a design coordinator on The Renovator.

The television series featured Marcus Lemonis helping families improve their homes and living spaces.

Marcus also served as an executive producer.

According to AmoMama, Roberta worked on eight episodes of the show.

Celebrity Family Feud (2023)

In July 2023, Roberta appeared alongside Marcus on Celebrity Family Feud.

The couple participated with their team in the television game show.

Their team won $25,000 for charity during the Fast Money round.

This was one of Roberta’s public television appearances outside her retail work.

Roberta Raffel’s Public Appearances

Roberta has attended several public events with Marcus Lemonis.

On December 21, 2017, they attended the Aspen Shines Hope: Marcus x Runway event in Aspen, Colorado.

On April 12, 2018, they appeared at the MARCUS Gold Coast boutique opening in Chicago.

On May 10, 2018, they attended another MARCUS store opening in New York City.

She also appeared on Celebrity Family Feud in July 2023.

Most of her documented public appearances have been connected to business, television, or events involving Marcus.

Roberta Raffel’s Net Worth

Roberta Raffel’s exact net worth has not been publicly confirmed.

She worked in the fashion industry for many years before marrying Marcus Lemonis and has been involved in retail business activities.

TUKO reported that she invested approximately $1.3 million in Camping World and held shares in the company. However, these figures have not been independently verified through official financial records.

Marcus Lemonis has also been associated with substantial business wealth, but his estimated fortune should not be treated as Roberta’s personal net worth.

Roberta Raffel’s Instagram and Social Media

Roberta has used the Instagram username @bobbilemonis.

She shares photographs and updates about her family, husband, travel, celebrations, and business activities.

Her posts have also included fashion products and personal messages.

In November 2023, AmoMama reported that she had more than 34,700 Instagram followers.

Her current follower count has not been verified.

She has also used the platform to remember her late parents and celebrate important family occasions.

Where Is Roberta Raffel Now?

Roberta has been involved in fashion retail, family activities, and television-related projects.

Her documented work includes the MARCUS retail business and her design coordinator role on The Renovator in 2022.

She also appeared with Marcus on Celebrity Family Feud in 2023.

More recent information about her daily activities, business responsibilities, and public appearances in 2026 has not been independently confirmed.

Facts About Roberta Raffel

• Her full name is Roberta Raffel, but she is commonly known as Bobbi Raffel.

• She reportedly was born on September 21, 1953.

• Her parents were Kenneth and Millicent Fenchel.

• She has a brother named Stephen and a sister named Mickey.

• She worked in the fashion industry before meeting Marcus Lemonis.

• She met Marcus at the COTERIE fashion trade show in 2016.

• Marcus proposed through a Secret Santa gift in December 2017.

• Their original wedding plans were affected by California wildfires and mudslides.

• They married at Hotel Bel-Air in February 2018.

• She has two children from a previous relationship.

• She is also a grandmother.

• She worked as a design coordinator on The Renovator in 2022.

• She appeared on Celebrity Family Feud in July 2023.

• Her personal net worth has not been reliably confirmed.